One trend in China that is rapidly increasing in popularity is
this bizarre summer accessory, called a facekini.
It was in 2012 when the trend emerged- the nylon mask that
can be featured in many bright colours and prints, covering one’s entire neck
and head (apart from the eyes, nose and mouth), resembling somewhat a Mexican
wrestler.
The facekini first became apparent in the north-eastern city
of Qingdao. It was worn for protection
against the sun’s harsh rays and jellyfish while at the beach.
Since then, the accessories
have undergone mass production in China and are now available to purchase
either online, or in china at your local swim-shop.
This exquisitely weird Chinese trend caught the attention of
Carine Roitfeld- the former Vogue Paris Editor, who ran a swim themed photo-shoot
of models wearing the new facekini in her biannual magazine CR Fashion Book.
It states: “Our latest summer story represents an opposing to ideal of beauty altogether, with masked poolside models set out to soak up as little sun as possible.
“While our summer beauty routines are devoted to bronzing,
self-tanning, and tan-extending, in Asia, beauty-seekers are more likely to
centre theirs around lightening and brightening. A tan does not signify a chic
trip to Capri, but it could mean hours of hard labour spent out in the harsh
sun.”
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